I am reading Steve Jobs’s autobiography. Quite a detailed memo of Steve’s background as person who he was. The book is fantastic, and I recommend everyone should read it (atleast those in IT).
One thing that got me thinking was the philosophy behind Apple’s products. These are never intended to replace any Microsoft products – ever! So why the heck do these seem in competition?
As (it seems) Steve himself used to say ‘Good artists copy, great artists steal’, it easily could have been the case where Windows copied Mac. No point in arguing that further. But for how long?
Windows 8, surface tablets, Androids, Dell Ultra books and so on … all trying to sell the same piece of technology and making wild predictions on attacking the same user base which Apple has.
Personally, I’d be happy to use iPhone as a iPhone, and my Windows as a Windows machine. I wish they didn’t bother ordering what they think I need for me anymore.